Great insights in how to change things in an online retail environment. Its not one thing. Its about a lot of changes adding up to big improvement. In this case at least 20% sales increases at eBags.com....Eliot Cobb
Reinvention is a constant in retail. Only those retailers that are able to adjust to meet continually changing customer demand and market conditions can stand the test of time. eBags has grown and evolved over the past 17 years from an online startup to a recognized leader in the luggage space. Despite nearly two decades of advancement, the retailer has found its greatest success to date by turning back the clock and returning to its roots.
Four of the five founders of the online travel accessories retailer were former Samsonite Luggage employees who leveraged their strong segment expertise to build a market-leading luggage-focused assortment. However, as the retailer grew over the years it lost its luggage-first mentality expanding into hyper-competitive verticals, like fashion handbags, that stymied its growth instead of spurring it...............more
